Reduced by $1,428 since Aug 22, 2026

2023 Toyota Prius Prime SE



  • $36,545 Suggested Price
    $28,978 Sale Price

  • Suggested Price: $36,545
  • Dealer Discount: -$8,116
  • Documentation Fee: +$549
  • Final Price: $28,978

Vehicle Information

VIN: JTDACACU7P3002434
Stock #: SF02050
Model Code: 1235
  • Condition Used
  • Body Style 5D Hatchback
  • Exterior Color Supersonic Red
  • Interior Color Black/Red
  • Mileage 24,500
  • Engine 4 Cyl - 2 L
  • Transmission Continuously Variable (ECVT)
  • Fuel Type Gasoline

Highlighted Features

Feature availability subject to final vehicle configuration. Please reference window sticker for more info.

Dealer Comments

Our One Owner and Clean Carfax 2023 Toyota Prius Prime SE Hatchback is highly efficient and has a stunning Supersonic Red design! Powered by a 2.0 Liter 4 Cylinder and an Electric Motor providing a combined 220hp to an electronically controlled CVT for hot-hatch performance without wasting a lot of gas. This Front Wheel Drive hatchback achieves nearly 52mpg combined in gas-hybrid mode, and it offers an additional 44 miles of EV range when you plug it in. Sporty and streamlined, our Prius Prime raises the bar for hybrid style with LED lighting, attractive alloy wheels, and helpful heated power mirrors.



Premium equipment in our SE cabin includes comfortable cloth six-way adjustable front seats, a heated SofTex® steering wheel, single-zone climate control, SmartKey, pushbutton ignition, and plenty of cargo space. The high-tech dashboard has an 8-inch touchscreen and 7-inch driver display to support WiFi compatibility, wireless Android Auto®/Apple CarPlay®, Bluetooth®, voice control, and a six-speaker audio system with SiriusXM compatibility.



Toyota lives up to its impressive reputation for intelligent safety by supplying Proactive Driving Assist, a rearview camera, automatic braking, adaptive cruise control, blind-spot monitoring, lane-keeping assistance, and more to help you stay out of harm's way. That's why our Prius Prime SE is a prime choice for drivers like you! Save this Page and Call for Availability. We Know You Will Enjoy Your Drive Philadelphia Test Drive Towards Ownership!

Eligible Benefits

All Features

  • Front-Wheel Drive
  • 4.11 Axle Ratio
  • Battery w/Run Down Protection
  • Hybrid Electric Motor
  • Gas-Pressurized Shock Absorbers
  • Front And Rear Anti-Roll Bars
  • Electric Power-Assist Steering
  • 10.6 Gal. Fuel Tank
  • Single Stainless Steel Exhaust
  • Strut Front Suspension w/Coil Springs
  • Multi-Link Rear Suspension w/Coil Springs
  • Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist, Hill Hold Control and Electric Parking Brake
  • Brake Actuated Limited Slip Differential
  • Lithium Ion (li-Ion) Traction Battery w/3.5 kW Onboard Charger, 11 Hrs Charge Time @ 110/120V, 4 Hrs Charge Time @ 220/240V and 13.6 kWh Capacity
  • Wheels: 19" x 6.5J Machine Finished Aluminum Alloy
  • Tires: 195/50R19 All-Season
  • Tire Mobility Kit
  • Fixed Glass 1st Row Sunroof w/Sunshade
  • Fixed Glass 2nd Row Sunroof w/Sunshade
  • Body-Colored Front Bumper w/Black Rub Strip/Fascia Accent and Metal-Look Bumper Insert
  • Body-Colored Rear Bumper w/Black Rub Strip/Fascia Accent
  • Black Wheel Well Trim
  • Black Side Windows Trim and Black Front Windshield Trim
  • Body-Colored Door Handles
  • Black Power Heated Side Mirrors w/Manual Folding
  • Fixed Rear Window w/Defroster
  • Light Tinted Glass
  • Speed Sensitive Rain Detecting Variable Intermittent Wipers
  • Galvanized Steel/Aluminum/Composite Panels
  • Black Grille
  • Power Liftgate Rear Cargo Access
  • Tailgate/Rear Door Lock Included w/Power Door Locks
  • LED Brakelights
  • Headlights-Automatic Highbeams
  • Auto On/Off Projector Beam Led Low/High Beam Auto High-Beam Daytime Running Lights Preference Setting Headlamps w/Delay-Off
  • Laminated Glass
  • Radio: Toyota Audio Multimedia w/12.3" Touchscreen -inc: 8-speaker JBL premium audio w/amplifier, wireless Apple CarPlay and Android Auto compatible, SiriusXM w/3-month Platinum Plan trial subscription, See toyota.com/audio-multimedia for details
  • Radio w/Seek-Scan, Clock, Speed Compensated Volume Control, Steering Wheel Controls and Radio Data System
  • Integrated Roof Antenna
  • 8 Speakers
  • Digital Signal Processor
  • Wireless Phone Connectivity
  • 2 LCD Monitors In The Front
  • Turn-By-Turn Navigation Directions
  • Real-Time Traffic Display
  • Heated & Ventilated Sport Front Bucket Seats -inc: 8-way power adjustable driver's seat w/power lumbar support, driver memory w/2 settings and 6-way adjustable front passenger seat
  • Front Seats w/Cloth Back Material and Power 2-Way Driver Lumbar
  • Driver Seat -inc: Power 2-Way Lumbar Support
  • Passenger Seat
  • 60-40 Folding Bench Front Facing Fold Forward Seatback Rear Seat
  • Manual Tilt/Telescoping Steering Column
  • Gauges -inc: Speedometer, Odometer, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer
  • Power Rear Windows
  • Mobile Hotspot Internet Access
  • Heated SofTex Leatherette Steering Wheel
  • Front Cupholder
  • Rear Cupholder
  • 1 12V DC Power Outlet
  • Remote Keyless Entry w/Integrated Key Transmitter, Illuminated Entry, Illuminated Ignition Switch and Panic Button
  • Proximity Key For Doors And Push Button Start And Smart Device Proximity Key
  • Remote Releases -Inc: Power Cargo Access and Power Fuel
  • HomeLink Garage Door Transmitter
  • Cruise Control w/Steering Wheel Controls
  • Full-Speed Range Dynamic Radar Cruise Control (DRCC)
  • Voice Activated Automatic Air Conditioning
  • HVAC -inc: Underseat Ducts
  • Illuminated Glove Box
  • Driver Foot Rest
  • Interior Trim -inc: Colored Instrument Panel Insert, Piano Black Console Insert and Piano Black/Metal-Look Interior Accents
  • Full Cloth Headliner
  • Urethane Gear Shifter Material
  • SofTex Seat Trim
  • Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination, Driver And Passenger Auxiliary Mirror
  • Day-Night Auto-Dimming Rearview Mirror
  • Full Floor Console w/Covered Storage, Mini Overhead Console, 1 12V DC Power Outlet and 1 Interior 120V AC Power Outlet
  • Front And Rear Map Lights
  • Fade-To-Off Interior Lighting
  • Full Carpet Floor Covering
  • Carpet Floor Trim
  • Cargo Area Concealed Storage
  • Folding Cargo Cover
  • Cargo Features -inc: Tire Mobility Kit
  • Trunk/Hatch Auto-Latch
  • Cargo Space Lights
  • Tracker System
  • Smart Device Integration
  • Memory Settings -inc: Driver Seat
  • FOB Controls -inc: Keyfob Cargo Access and Keyfob Window Activation
  • Integrated Navigation System w/Voice Activation
  • Interior Concealed Storage, Driver / Passenger And Rear Door Bins
  • Power 1st Row Windows w/Front And Rear 1-Touch Up/Down
  • Delayed Accessory Power
  • Power Door Locks w/Autolock Feature
  • Driver Information Center
  • Trip Computer
  • Outside Temp Gauge
  • Digital Appearance
  • Manual Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints
  • Front Center Armrest and Rear Center Armrest
  • 1 Seatback Storage Pocket
  • Immobilizer
  • 1 12V DC Power Outlet and 1 Interior 120V AC Power Outlet
  • Air Filtration
  • Traffic Jam Assist
  • Vehicle Stability Control (VSC) Electronic Stability Control (ESC)
  • ABS And Driveline Traction Control
  • Side Impact Beams
  • Dual Stage Driver And Passenger Seat-Mounted Side Airbags
  • Emergency Sos Capability
  • Blind Spot Monitor (BSM) Blind Spot
  • Pre-Collision System (PCS) w/Intersection Support
  • Front Cross-Traffic Alert (FCTA)
  • Lane Departure Alert (LDA) w/Steering Assist Lane Keeping Assist
  • Lane Departure Alert (LDA) w/Steering Assist Lane Departure Warning
  • Collision Mitigation-Front
  • Driver Monitoring-Alert
  • Evasion Assist
  • Front and Rear Parking Assist w/Automatic Braking (PA w/AB) Front And Rear Parking Sensors
  • Rear Cross-Traffic Braking (RCTB)
  • Low Tire Pressure Warning
  • Dual Stage Driver And Passenger Front Airbags
  • Curtain 1st And 2nd Row Airbags
  • Airbag Occupancy Sensor
  • Rear Side-Impact Airbag
  • Rear Child Safety Locks
  • Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners
  • Back-Up Camera
  • AM/FM radio: SiriusXM
  • Radio data system
  • Air Conditioning
  • Automatic temperature control
  • Rear window defroster
  • Power steering
  • Power windows
  • Remote keyless entry
  • Steering wheel mounted audio controls
  • Four wheel independent suspension
  • Traction control
  • 4-Wheel Disc Brakes
  • ABS brakes
  • Dual front impact airbags
  • Dual front side impact airbags
  • Emergency communication system: Safety Connect (up to 10-year trial subscription)
  • Front anti-roll bar
  • Low tire pressure warning
  • Occupant sensing airbag
  • Overhead airbag
  • Rear anti-roll bar
  • Rear side impact airbag
  • Brake assist
  • Electronic Stability Control
  • Exterior Parking Camera Rear
  • Auto High-beam Headlights
  • Delay-off headlights
  • Panic alarm
  • Speed control
  • Bumpers: body-color
  • Heated door mirrors
  • Power door mirrors
  • Driver door bin
  • Driver vanity mirror
  • Front reading lights
  • Heated steering wheel
  • Illuminated entry
  • Outside temperature display
  • Overhead console
  • Passenger vanity mirror
  • Rear reading lights
  • Rear seat center armrest
  • Telescoping steering wheel
  • Tilt steering wheel
  • Trip computer
  • Front Bucket Seats
  • Front Center Armrest
  • Split folding rear seat
  • Passenger door bin
  • Alloy wheels
  • Rain sensing wipers
  • Speed-Sensitive Wipers
  • Variably intermittent wipers
  • Vehicle
    • EPA Classification: Midsize Cars
  • Mileage
    • Fuel Economy Est-Combined (MPG): 48
    • EPA MPG Equivalent - Combined: 114.0
    • Estimated Battery Range (mi): 39.0
  • Traction Battery
    • Gross Traction Battery Capacity (kWh): 13.6
  • Weight Information
    • Base Curb Weight (lbs): 3571
  • Suspension
    • Suspension Type - Front: Strut
    • Suspension Type - Rear: Multi-Link
    • Suspension Type - Front (Cont.): Strut
    • Suspension Type - Rear (Cont.): Multi-Link
  • Brakes
    • Brake Type: 4-Wheel Disc
    • Brake ABS System: 4-Wheel
    • Disc - Front (Yes or ): Yes
    • Disc - Rear (Yes or ): Yes
    • Front Brake Rotor Diam x Thickness (in): 12
    • Rear Brake Rotor Diam x Thickness (in): 11
  • Tires
    • Front Tire Size: P195/50HR19
    • Rear Tire Size: P195/50HR19
  • Wheels
    • Front Wheel Size (in): 19 X 6.5
    • Rear Wheel Size (in): 19 X 6.5
    • Front Wheel Material: Aluminum
    • Rear Wheel Material: Aluminum
  • Steering
    • Steering Type: Rack-Pinion
    • Turning Diameter - Curb to Curb (ft): 35.4
  • Fuel Tank
    • Fuel Tank Capacity, Approx (gal): 10.6
  • Exterior Dimensions
    • Wheelbase (in): 108.3
    • Length, Overall (in): 181.1
    • Width, Max w/o mirrors (in): 70.2
    • Height, Overall (in): 56.3
    • Track Width, Front (in): 61.5
    • Track Width, Rear (in): 62.2
  • Cargo Area Dimensions
    • Cargo Volume with Rear Seat Up (ft³): 20.3
    • Cargo Volume with Rear Seat Down (ft³): 26.7
  • Interior Dimensions
    • Passenger Capacity: 5
    • Passenger Volume (ft³): 91.2
    • Front Head Room (in): 37.5
    • Front Leg Room (in): 42.4
    • Front Shoulder Room (in): 55.3
    • Front Hip Room (in): 54.7
    • Second Head Room (in): 36.4
    • Second Leg Room (in): 35.9
    • Second Shoulder Room (in): 52.8
    • Second Hip Room (in): 51.7
  • Summary
    • Vehicle Name: Toyota Prius Prime
    • Body Style: Hatchback

* The advertised price does not include sales tax, vehicle registration fees, other fees required by law, finance charges and any documentation charges. A negotiable administration fee, up to $115, may be added to the price of the vehicle. * Images, prices, and options shown, including vehicle color, trim, options, pricing and other specifications are subject to availability, incentive offerings, current pricing and credit worthiness. *In an effort to remain compliant with statements made by the New Jersey Division of Consumer Affairs (DCA) concerning price advertising and the manner in which a dealership's documentary fee is disclosed - Bridgeton Auto Mall has chosen to fully disclose and itemize its dealer documentation fee within each vehicle's price. We encourage shoppers to evaluate this component of 'price' while considering other vehicles.